With less than three weeks to our auction, we look at six artworks leading the sale.Read more ›
With less than three weeks to our auction, we look at six artworks leading the sale.Read more ›
Kanika Pruthi of Saffronart discusses Raja Ravi Varma’s influence on Indian illustrative arts over the decades
New York: A conversation about the nascent phase of westernized Indian art is incomplete without a mention of Raja Ravi Varma. The famed painter of the royal Gaekwad family of Baroda, he has many firsts to his credit. He was one of the first painters to use oil as a medium, creating magnificent portraits of the Indian royals in the western academic style. He started his career in the princely state of Travancore in southern India, where he was the court painter from 1857 to 1872. He went on to open the first printing press in India, a move that had a decisive impact on Indian art, beyond what would have been Varma’s understanding and intention at the time.
Other than using oil paints and creating portraits seeped in realism, Raja Ravi Varma’s style of painting played a foundational role in defining the Indian prototype imagery in the proceeding decades. His rendition of the characters from Indian mythology decisively shaped the Indian visual culture, the impact of which can be felt even today. The voluptuous heroin with long dark hair and defined features complemented the muscular heroes depicted with chiseled bodies and intent expressions. It is interesting to note that these images seem to be a product of his travels- presenting a generic Indian prototype and not an ethnically definable character. As Deepanjana Pal, the author of The Painter: A Life of Ravi Varma explains “The images were a composite created out of what he saw during his travels – the skin color was from north India, the way the sari was draped was Maharashtrian and the jewelry was usually from south India.”
Varma’s images gained immense currency among the Indian masses that in 1894 when his paintings traveled from Baroda to Bombay for a public appearance, lines upon lines of people filed through the halls for viewing. The public response to his paintings encouraged Varma to set up a printing press so as to generate images for public consumption. He imported a printing press from Germany to reproduce affordable lithographs of his illustrated paintings. Even though the press was an unsuccessful venture and he eventually sold it off, his initiative had a lasting impact. Fritz Schleicher, a German lithographer who bought his press, turned around its fortunes by using Varma’s mythical figures on advertisements, flyers and ultimately calendars. This episode had a monumental impact. Varma’s imagery percolated the Indian household and mind. The popularity of the printing medium, mass production of goods and images and increased public consumption helped in the dissemination of the new Indian imagery. Other printing press that sprung around India and later comic books like Amar Chitra Katha started producing and emulating Varma’s imagery.
The printed image in India owes a significant debt to Varma’s creations and efforts. In turn, these images rendered on ink and paper, decisively impacted the illustrated arts in India. Even contemporary Indian artists continue to build on this tradition. They have gone on to adapt these early images and weave them into a new discourse- constantly re-imaging and re-imagining the role of the Indian hero and heroine. Chitra Ganesh and Pushpamala N are two such contemporary Indian artist whose practice clearly draws from Varma’s oeuvre.
One thing is for certain, Varma’s legacy will continue to have a lasting impact on India’s artistic traditions in the years to come. Some will enjoy it in its original garb while others will re-create it for the contemporary audience- just as Varma had done over a century ago.
Manjari Sihare shares some insights about Raja Ravi Varma’s oleographs
New York: This week, The Story features a curated selection from the vintage print archive of well known advertising guru, Cyrus Oshidar. Among these is an eclectic selection of oleographs by India’s first modern artist, Raja Ravi Varma. Ravi Varma (1848-1906) is credited for many-a-firsts: probably the first Indian artist to master perspective and the use of the oil medium; the first to use human models to illustrate Hindu gods and goddesses; the first Indian artist to become famous, before him painters and craftsmen were largely unidentified; and the first to make his work available not just to the rich elite but also to common people by way of his oleographs.
Even while catering to a specific class of patrons with his oil paintings, the artist harbored an underlying concern to make his works accessible to the so-called common man in the hope that it would help the general populace cultivate artistic values and draw inspiration from the religious figures and Pauranic episodes represented in the works. The master artist’s biography in Malayalam by Balakrishnan Nair further elaborates this point. It records an exchange between Ravi Varma and a Brahmin scholar at his studio in Kilimanoor, Kerala. The artist had asked a bystander for his opinion of a certain painting, and the scholar argued on the pretext of how could the artist expected a commoner express an opinion on a work of art? “True” said Ravi Varma, “these people do not have the means to get the pictures painted, but who knows if in the time of their children, these very pictures now painted for Maharajas and nobles will not become their property as well, and find their way into museums. I have heard that there are public galleries in Western countries.”
The idea of printing and distributing oleographs was given to Ravi Varma by Sir T. Madhava Rao, former Dewan of Travancore and later Baroda, in a letter in the 1880s which read: “There are many friends who are desirous of possessing your works. It would be hardly possible for you, with only a pair of hands, to meet such a large demand. Send, therefore, a few of your select works to Europe and have them oleographed. You will thereby not only extend your reputation, but will be doing a real service to the country.” At the time, Ravi Varma had promised his friend and patron that he would give his suggestion his earnest deliberation, and although it took the artist nearly a decade, he did so eventually.
The Ravi Varma Lithographic Press was started in 1894 in Bombay, a carefully chosen location, for the expediency of importing machinery from Germany and distributing the prints. Ravi Varma sought the partnership of a local entrepreneur, Govardhandas Khataumakhanji in this venture. Additionally he solicited the services of German technicians for the Press. It is worth noting that original suggestion in the letter of T. Madhava Rao was to send works to Europe to be oleographed, but what Ravi Varma eventually did was to set up a press himself employing Europeans to do the job for him in his homeland.
Oleography was a comparatively new form of printing then, mastered by an Englishman, named George Boxter in 1835. It came into commercial use by 1860, but was already an exhausted force by the end of the century in Europe. In India, until Ravi Varma’s prints, oleography was used for gaudy ‘calendar art’ and commodity packaging. In the context of fine art, it is essentially a method of reproducing an oil painting on paper in such a manner that the exact colors and brushstrokes textures are duplicated. This litho-printing (stone printing) thus requires as many litho-stones as there are colors and tones in a painting. Oleo is the Latin for oil, which helps to explain the word.
It is commonplace that Raja Ravi Varma is vastly celebrated. In the year following his death (1907), the inaugural issue of Modern Review, a monthly magazine which emerged as an important forum for Indian Nationalist intelligentsia celebrated Varma as “the greatest artist of modern India, a nation builder who showed the moral courage of a gifted ‘high-born’ in taking up the ‘degrading profession of painting’ and displaying a remarkable ability to improve upon a received idea; to grasp a situation clearly and to act upon it swiftly.” Varma projected these characteristics many-a-times throughout his illustrious career.
The period of production of Ravi Varma’s oleographs coincided with the rise of Calcutta as a rapidly expanding urban center, both politically and culturally. The print medium became the ideal channel for the wide circulation of images and ideas to the general populace. Correspondingly in Western India, Bombay and Poona emerged as the two major centres for mass print production. Some important presses of the time included the Poona Chitrashala Press, Bombay City Press and Bombay New Press. The mass prints mainly represented Indian’s past ethos inspired by the two main epics, Ramayana and Mahabharata. This mass production made information available to one and all, helped forge a national identity in modern India, creating a unified visual culture – a culture that was the need of the hour in a country where the dialect changed every 5 kilometers.
No popular print maker or printing press at the time could match up to Ravi Varma in reputation. Varma is known to have worked with two German technicians, chief among whom was a gentleman named Schleizer, to whom the artist eventually sold his press. He was also assisted by a group of Indian artists such as M.V. Dhurandhar, M.A. Joshi and his brother, Raja Raja Varma.
The first picture printed at Varma’s press is said to be The Birth of Shakuntala. This was followed by an array of images of gods from the Hindu pantheon, including Lakshmi, Saraswati, Ganpati, and Vishnu and his avatars such as Rama and Krishna. Other images included those of revered gurus and saints such as Adi Shankaracharya and Vaishanava Guru. We also see extensive series of oleographs representing women figures from Hindu mythology such as Damayanti, Menaka, Shakuntala, and Rambha. View Oshidar’s selection on The Story.
The phenomenal popularity of Ravi Varma’s oleographs has been spoken and written about extensively. According to his Malayalam biography, “His success in this enterprise has far exceeded his anticipations. There are few cultured well-to-do houses in Hindustan, from Cape Comorin to the Himalayas, in which his pictures are not found, and his name is known all over the land, from the highest to the lowest.”